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<\/p>\nMillions of Brits now stock more than one type of milk in their fridge to cater for the nation’s changing tastes.<\/p>\n
A poll of 2,000 adults found 31 percent make sure they have multiple variations of milk at all times.<\/p>\n
But passions run high when it comes to preferred milk choice as 71 percent are unwilling to compromise on what’s in their fridge.<\/p>\n
While 45 percent admitted they couldn’t do without their milk and 30 percent could not last a week without it for their tea, coffee, or cereal.<\/p>\n
Catriona Mantle, head of milk at Arla B.O.B, which commissioned the research to launch its best of both semi-skimmed milk that tastes like whole milk, said: “Our research has shown we are a nation of milk aficionados who are passionate about the type of milk that’s stored in our fridge.<\/p>\n
“We know that taste is so important for those who consume milk, and it can be hard to compromise if you do have a favourite.<\/p>\n
“It’s clear milk is a staple item in everyone’s lives that we can’t live without, and it’s a shame some are opting to miss out on the creamy taste of whole milk due to the perceived fat or calorie content.”<\/p>\n
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Further research of 2,000 adults also found 61 percent consider taste to be the biggest factor when deciding which milk to pick up in the dairy aisle.<\/p>\n
And 83 percent claimed they can taste the difference between whole and semi-skimmed milk.<\/p>\n
While half would opt for the milk they personally prefer, rather than the overall favourite milk of their household.<\/p>\n
And 46 percent of those polled via OnePoll, would be annoyed if they woke up in the morning and there wasn’t any milk.<\/p>\n
It also emerged 54 percent would go out in the evening just to make sure they have milk in the fridge for the next morning.<\/p>\n
More than eight in 10 (81 percent) enjoy a splash of it in their tea or coffee, while 78 percent use it for cereal, and 40 percent have it as a drink on its own.<\/p>\n
But 70 percent feel they miss out on the taste of creamy whole milk, due to a belief it’s too full of calories and fat.<\/p>\n