TikTok has quickly become my go-to place for random food hacks and otherwise mindless entertainment, and there is one TikTok sub-genre that I have grown to love quite recently: unboxing videos. Videos of people opening packages can be so relaxing, and I’ve come to find out that collectible toys like, say, Surprise Mini Brands are some of the most popular unboxing videos on the app. Now, the brand ZURU is miniaturizing iconic Kraft Heinz food items.
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ICYMI, Surprise Mini Brands became super popular last year. They were one of the most Google-searched toys around Christmas 2019, according to a press release, and were popularized by videos on TikTok that showed individuals unwrapping them. Each toy comes with miniature figurines of a popular food item and sometimes includes tiny items like shopping carts and baskets or even smalls shelves to display your collection.
As humans, we’re conditioned to like cute tiny things (whether it’s little food or Baby Yoda), so it’s no surprise a toy such as this one was sold out almost everywhere back in January. Nor is it unexpected that ZURU is now releasing Surprise Mini Brands Series 2 that will feature over 120 new brands for collectors to find.
Arriving in stores in mid-September, Series 2 will include staples like Velveeta cheese, Miracle Whip, and Jet-Puffed Marshmallows. Along with these Kraft products, mini Country Time lemonade, Oscar Mayer bacon, and Grey Poupon mustard will all be found in the new Mini Brands balls.
So if you were looking for a new random thing to obsess over, or have been wanting to go viral on TikTok for months now, here’s your chance. Buy a couple of these Surprise Mini Brands at their suggested price of $6.99, open them on camera, smack on a trending TikTok sound, and see what happens!


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