Update, November 18, 2020: Back in July, we heard that M&M’s were releasing a brand new white chocolate sugar cookie flavor. We weren’t necessarily all in the holiday mood back then, but now that the holiday season is in full swing, we’re happy to announce that the new M&M’s are officially available online and in stores.

White Chocolate Sugar Cookie M&M’S
Each delicious little bite features a soft sugar cookie on the inside and a white chocolate coating that comes in red, white, and green colors perfect for the holidays. You can eat them on their own or get a little crazy with it and add these to any of your favorite cookie doughs for even more flavor.
You can find bags of these in stores right now, but Walmart is also selling them online for $2.88 a bag, so go on and treat yourself to some with the click of a button. We heard you were on the nice list this year, anyway.
Original Post, July 14, 2020: Sugar cookies are a holiday classic—and they’re made infinitely better when stuffed with M&M’s. The candy pairs perfectly with a soft, flakey, buttery, vanilla cookie and adds a little bit of chocolatey crunch. The geniuses who invent new M&M’s flavors know this well, apparently, because they’ve developed a new bite inspired by those very same cookies.
M&M’s announced today that it would be selling a brand new flavor during the 2020 holiday season: M&M’s Sugar Cookie. This flavor features a white chocolate, sugar cookie-flavored shell with a crispy center that you’ve come to know and love from M&M’s. Basically it’s like a little mini cookie in every bite—and you don’t even have to start the oven for it. Like many seasonal treats from M&M’s, these candies come in the super-festive colors red, green, and white.
In case you haven’t noticed it is…not the holidays right now. In fact it’s very hot out in most parts of the U.S., so you won’t be seeing these new seasonal treats on shelves any time soon. It’s simply not time yet! Though they’re due to hit shelves in November, candy fans will have the chance to get an exclusive first taste of this new treat by entering a contest on M&M’S official Twitter and Instagram pages this weekend. If I were you, I would start taking a good look at those pages on Saturday, July 25 in order to win a sneak peek of Sugar Cookie M&M’s. I dunno, just a little tip I learned from Santa himself! Not to brag or anything…

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