I want to go on record as saying that Cool Whip is a criminally underrated delicacy. Whether you eat it on strawberries, as frosting, or with a spoon, it’s basically happiness in a tub.

That’s why I’m absolutely thrilled to report that Birthday Cake-flavored Cool Whip is coming to a grocery store near you. Yes, you read that right—BIRTHDAY CAKE COOL WHIP.  

Instagrammer @thejunkgoat posted a photo of the new product, calling it “10/10” and “the goat.”


Cool whip birthday cake!!! Seen it here first folks!!! #spotted at Schnucks!Plz run to your local stores and hunt for this!This is 10/10Cool whip has just became the goat!

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I haven’t tasted it yet, but I can’t imagine that’s an inaccurate description. Just look at it:


This is what the birthday cake cool whip looks like! Not as pretty as you would think but it’s not slacking on the flavor! Well done @coolwhip

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Are those sprinkles in a millennial pink whipped cream product?! Instagram isn’t ready.

One user who commented on the post asked how one might use with the new Cool Whip. The original poster replied with “with a spoon.” While that’s entirely valid, I think this would make an incredibly pie filling or cupcake icing.

Though @thejunkgoat found it at Schnucks, a supermarket chain in the midwestern U.S., it’s also been spotted at various other grocery stores, Hy-Vee, and Instacart.

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