Kentucky Fried Chicken was one of the many restaurants that stepped up early on in the COVID-19 pandemic to help nourish frontline workers across America. Way back in March, the chain donated 1 million pieces of chicken to its franchises to give out to doctors, nurses, and other first responders in their local communities. Now, it’s doubling its donations through a new campaign.
On Thursday, KFC announced its new “Back-to-School Buckets” initiative, which honors educators who are heading back to classrooms amid the ongoing pandemic. One million more pieces of chicken will be sent to franchises to fry up. This time, however, they’ll be delivered to local teachers, who, whether teaching in-person or virtually, represent “America’s new wave of frontline workers.”
“As a working mother of three young children who had to finish out the school year virtually, I have more respect and appreciation than ever for the time, energy, and dedication that teachers give to their students,” KFC U.S. CMO Andrea Zahumensky said in a statement: “As teachers prepare for a new school year, whether that’s in the classroom or virtually, we wanted to help in a small way by providing the comfort and familiarity of a hot, fresh, and delicious bucket meal so they can check dinner off of their to-do lists!”
KFC is also asking all fried chicken fans to show how much you love the teachers in your own lives. You can nominate an educator for a chance to receive a $20 KFC gift card to go toward a bucket meal starting next Thursday, August 20. Get the nomination process rolling by tweeting @KFC using the hashtags #KFCback2school and #sweepstakes. You can find complete details on the giveaway here.
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