Sainsbury’s minced meat now comes in vacuum packaging that uses 55 percent less plastic than the original package. The supermarket is committed to reducing plastic waste and has ditched the traditional plastic tray completely. Some customers, however, were not too impressed with the change.
The new tray is definitely a positive move from the supermarket, which claims it will save 450 tonnes of plastic a year.
Some shoppers, however, took to social media to share their thoughts and some claimed that the meat turns to “mush” when the package is opened.
An online user opined that the vacuum packaging makes the meat look like “a rectangle of mushed-off cuts”.
Others commented that it completely “destroys” the product and that the food looks like it has “been grown in a lab”.
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On Twitter, a Sainsbury’s shopper claimed that it “was horrible” and the “nearest thing to baby food”.
Some shoppers left reviews on the official Sainsbury’s website with one claiming: “I found the mince was not of the same quality. It was very mushy and did not break up easily.
“Took a lot more cooking and was quite tough and chewy to eat. I didn’t like the look or the taste.
“Think I will be going back to my local butcher. I won’t be buying it again from Sainsbury’s. Not a success in my book.”
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Another one opined: “I agree that packaging should be looked at and improvements made but this has ruined the product.
“I have bought Sainsbury’s mince for years but sadly will not now,” the concerned shopper added.
Another Sainsbury’s customer agreed and said that they were not going to buy mince from the supermarket anymore after purchasing the same one “for years”.
“It’s not mince – in fact, I’ve no idea what it is – it’s just wet scrapings from? It’s not identifiable.
“It is tasteless and impossible to cook to create a cottage pie. I’m also concerned as now the plastic is in contact with the ‘meat’,” they added.
Sainsbury’s commented that as part of their “ambitious plastic reduction targets”, they are “always looking for new ways to innovate packaging”.
A spokesperson from the supermarket commented: “Our new vacuum-packed beef mince packaging uses 55 percent less plastic and saves over 450 tonnes of plastic a year, without impacting taste or quality.”
The head of retail consultancy Grocery Insight, Steve Dresser, added: “It’s fair to say the change has not been well received, at all.
“This looks like a simple move that doesn’t require the customers to do anything differently.
“But the packaging appears to have negatively affected the product quality which is clearly something that’s impacted customers,” he told the BBC.
Sainsbury’s minced meat is sold in most stores across the UK. The Sainsbury’s Beef Mince 12 percent Fat, Taste the Difference 500g, one of the most popular products, has a price of £3.5.
The Sainsbury’s Organic British Beef Mince five percent Fat 500g has a price of £5.30.
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