Restaurants and cafes have taken a hit in recent months as they had to close their doors when the coronavirus put the country into lockdown. But as chains slowly start to reopen, they’re also looking to expand their offering to find new revenue streams. As Pret starts to open its stores across the UK, the company has also announced its first ever retail coffee range is available to order on Amazon.
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The new range is a first for Pret, as the brand gives its coffee fans the chance to become their own barista.
The sandwich chain is launching three organic coffee products which will be available to order on Amazon as well as to buy in Pret stores, which have already begun opening around the UK.
The three coffees include Pret’s Organic Classic Blend Ground Coffee (500g), Pret’s Organic Single-Origin Peruvian Ground Coffee (500g), and Pret’s Organic Espresso Beans (1kg).
The ground coffee is just £9.50 a bag, while the beans cost £16.99.
The new products launch on May 18, but are available to preorder on Amazon already, with fans already getting their orders in.
Pret announced the news on social media, with many of its customers commenting on their happiness at the launch.
One commented: “Best news I’ve heard in a long time.” Another said: “Everybody needs their fix.”
However, many fans were also begging the company to start selling decaf coffee, as well as its Earl Grey teabags, which Pret reminded them are available to buy in store.
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The three products cater for all tastes with a light, medium and dark coffee in the range.
The ground coffee can be used with any cafetiere so Pret customers can make their own morning coffee at home as they stay indoors for the lockdown.
The Organic Classic Blend Ground Coffee is Pret’s signature filter blend, while the Organic Espresso Beans are used in store to make the brand’s cappuccinos.
The beans are also used for its lattes, so customers can recreate the menu from home.
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Pret’s UK Managing Director, Clare Clough said: “We are extremely proud of our organic coffee, which is carefully sourced from some of the finest coffee growing regions in the world.
“We also know how much customers are missing it from their daily lives at the moment, so we’re delighted to be launching our first retail range with Amazon.
“This marks the first time that our customers can make their favourite Pret coffee at home.”
The news of the retail line comes as the chain reopens more of its stores around the country.
Following an initial opening of just 10 stores near London hospitals, Pret now has 101 outlets open around the UK.
The stores are open for delivery and takeaway only, using apps such as Just Eat and Deliveroo to get their menu to their customers.
The chain has also put social distancing measures in place in stores to help protect its staff and customers from the virus.
Writing on the website, CEO Pano Christou said: “The Pret experience for both our customers and teams will continue to feel very different. For example, each shop will be fitted with Perspex screens at the tills, we will restrict the number of customers in our shops, we’ll provide hand sanitiser for customers, and face coverings to our Team Members who prefer to wear one.”
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