Nestle are scrapping white chocolate Milkybar Wowsomes – a lower sugar treat aimed at children. The bars have 30 percent less sugar than usual chocolate bars, but have not been a hit with shoppers.
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Released in 2018, the bars used “hollow” sugar to help reduce sugar levels in Milkybars by nearly a third.
Speaking at the time of the launch, Stefano Agostini, Nestle’s chief executive for UK and Ireland, said: “A new product like Milkybar Wowsomes introduces greater choice and allows parents to treat their children with chocolate that tastes great but has less sugar.
“We are demonstrating how we can, and will, contribute to a healthier future and that we take our public health responsibilities very seriously.”
However, the low sugar treat didn’t hit the spot for the nation’s children, and they will be scrapped.
Speaking to MailOnline about the bars being axed, a Nestle spokesperson said: “Wowsomes did not meet consumer expectations in terms of price point and taste.
“We have learned a lot from the launch of Wowsomes and we have developed an even higher performing, more versatile and affordable sugar reduction technology.
“We are now concentrating our efforts on a rapid rollout of this solution and the first launches are scheduled for mid-2020.
“Nestle is committed to reducing sugar in our food.”
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They continued: “Since 2000, we have reduced the sugar content of our products by an average of about 34 percent.
“We do this through gradual sugar reduction in our products, offering versions containing significantly less sugar and replacing sugar with natural ingredients such as fibres, flour, dairy and cocoa powders, as well as with natural sweeteners and sweetness-enhancing flavours.
“We also invest in innovative, patented technologies that enable us to reduce sugar content more significantly. We will continue to be at the forefront of this work.
“While we are no longer making Milkybar Wowsomes, we are working on some new and exciting products for the future. Our latest 30 percent reduced sugar chocolate is the MORE range, which encompasses the Raspberry and Hazelnut KitKat Chunky and the Oats, Apple and Cinnamon Yorkie.”
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As one food disappears, another hits the shelves, so upset chocolate fans should head to McDonald’s to console themselves.
McDonald’s fans have rushed to buy the Special Sauce pots, which are on sale today for 50p each.
They can be purchased in McDonald’s branches or on UberEats.
McDonald’s UK posted on Twitter to confirm the happy news, and said: “FINALLY. Big Mac Special Sauce pots are here! #MacItBetter.”
Big Mac lovers have been stockpiling the sauce all morning, sharing images of themselves walking out of restaurants with bags full of sauce.
But there is a problem that many have discovered.
The sauce has a very short shelf life, which means it is not possible to stockpile the item at home.
One Twitter user wrote: “I got 8 but then realised it states it has to be used on day of purchase – oops lol.”
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