McDonald’s UK will be giving children the choice to choose between a book or a toy in a new initiative. The restaurant chain will also ban hard plastic toys by next year.

Michelle Graham-Clare at McDonald’s UK and Ireland said: “The Book or Toy initiative is another example of providing our Happy Meal families with even greater choice – and what a choice to have!

“A brilliant story from some fantastic authors or a fun toy featuring some of their favourite film and TV characters.

“From 2021, we will no longer give away hard plastic toys. We’re testing new packaging solutions for books and toys and constantly reviewing the menu to offer even greater choice to families.”

More to follow

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