Reality TV star Josie Gibson makes food ASMR-style

The most satisfying food sounds have been revealed – including the snapping of a chocolate bar, the sizzle of bacon in a pan, and the rustling of a crisp packet. The study of 2,000 adults revealed the sound of slicing a crusty loaf of bread was favoured by 26 percent – while nine percent enjoy the hiss vegetables make when first falling into a hot wok.

The first bite into a crisp apple was loved by 16 percent, and 13 percent enjoy the noise of popping popcorn – with 47 percent claiming certain food sounds make them instantly feel hungry.

Commissioned by Cadbury Brunch Bar, the study also found 63 percent claim that sound helps to enhance the enjoyment of their food.

The brand has teamed up Josie Gibson, to elevate snack time with some tasty ASMR content – featuring a symphony of sound, texture, and flavour.

Talking about the “But Actually Tasty” video, TV presenter Josie said: “I am a snack lover, there’s no doubt about that – and it seems that the rest of the nation is, too.

“Before this research, I never realised the power sound has on your overall snacking experience.

“ASMR videos have this special ability to turn the most mundane of things into pleasurable experiences.

“I hope through the video I can help my fellow snack lovers make more out of snack time.”

Nearly two-thirds (63 percent) believe sound enhances the overall enjoyment of food – with sizzling (50 percent) cited as the nation’s favourite food sound effect.

This was followed by crunching (31 percent), bubbling (20 percent), and fizzing (16 percent).

The research found snacking is enjoyed by 87 percent of Brits, with a quarter admitting they do so up to four times a day.

And when it comes to AMSR food content, 44 percent said this makes them more passionate and excited about snack time.

Two-thirds claim it inspires them to try new foods and flavour combinations, while 78 percent believe it makes the overall eating experience more enjoyable.

The OnePoll study also revealed that their favourite food sounds make 37 percent feel happy, while 18 percent get excited – and 36 percent feel a sense of comfort from them.

And outside of exploring new flavours, 41 percent said ASMR videos help them to relax and unwind after a long day, while 27 percent said it helps them to sleep.

Ella Jonas, for Cadbury Brunch Bar, at Mondelēz International, said: “Sound is such a key part of the tasting experience that many of us often forget.

“With our research confirming just how much Brits love the sounds of food, we had to create the ultimate experience to enhance their snack time, and elevate the flavours of what some would call simple ingredients.”

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