Brits stock more than one type of milk in their fridges
Millions of Brits now stock more than one type of milk in their fridge to cater for the nation’s changing tastes.
A poll of 2,000 adults found 31 percent make sure they have multiple variations of milk at all times.
But passions run high when it comes to preferred milk choice as 71 percent are unwilling to compromise on what’s in their fridge.
While 45 percent admitted they couldn’t do without their milk and 30 percent could not last a week without it for their tea, coffee, or cereal.
Catriona Mantle, head of milk at Arla B.O.B, which commissioned the research to launch its best of both semi-skimmed milk that tastes like whole milk, said: “Our research has shown we are a nation of milk aficionados who are passionate about the type of milk that’s stored in our fridge.
“We know that taste is so important for those who consume milk, and it can be hard to compromise if you do have a favourite.
“It’s clear milk is a staple item in everyone’s lives that we can’t live without, and it’s a shame some are opting to miss out on the creamy taste of whole milk due to the perceived fat or calorie content.”
Further research of 2,000 adults also found 61 percent consider taste to be the biggest factor when deciding which milk to pick up in the dairy aisle.
And 83 percent claimed they can taste the difference between whole and semi-skimmed milk.
While half would opt for the milk they personally prefer, rather than the overall favourite milk of their household.
And 46 percent of those polled via OnePoll, would be annoyed if they woke up in the morning and there wasn’t any milk.
It also emerged 54 percent would go out in the evening just to make sure they have milk in the fridge for the next morning.
More than eight in 10 (81 percent) enjoy a splash of it in their tea or coffee, while 78 percent use it for cereal, and 40 percent have it as a drink on its own.
But 70 percent feel they miss out on the taste of creamy whole milk, due to a belief it’s too full of calories and fat.
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