Blue Bell’s latest ice cream creation is here to prove that there’s no such thing as too much of a good thing. This morning, the Texas-based creamery revealed that its new Cookie Dough Overload flavor combines not one or two, but three cookie dough flavors in one. And it’s available now.
Cookie Dough Overload takes vanilla ice cream with hints of brown sugar and takes it to a whole new level with chocolate chip cookie dough, peanut butter cookie dough, and fudge cookie dough pieces.
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“Why choose only one or two dough pieces when you can have three,” Joe Robertson, executive director of advertising and marketing for Blue Bell, said in a news release. “Cookie dough is a popular mix-in for ice cream. We have flavors that contain the chocolate chip cookie dough and peanut butter cookie dough pieces. But this is the first with fudge cookie dough pieces. It is a great-tasting trio!”
Cookie Dough Overload is available in the half gallon and pint sizes for a limited time.
This story originally appeared on Southern Living.
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