The new Cook by Asda range includes more than 40 exclusive products that have not yet been sold by the retailer.
Comprised of a mixture of dry herbs, spices, seasonings, and pastes, as well as frozen herbs and vegetables, the collection spans 132 products.
Customers can get their hands on essential home cooking ingredients such as Gochujang Paste, Massaman Paste, Laksa Paste, Chipotle Breadcrumbs and Nooch Seasoning, plus items from several other cuisines.
The supermarket giant has already launched the affordable collection, which was crafted to encourage more Britons to cook at home with quality ingredients.
And with low prices at the heart of it, Asda shoppers can get everything they need for as little as 80p a piece.
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All 132 Cook by Asda products are available both in-store and online, so customers don’t have to wait to explore the range.
And with more than 10 cuisines catered for, Britons are bound to find everything they need in one place to make exciting home-cooked meals.
Staple ingredients are also included, of course, with 54g bottles of herbs and spices like garlic granules, parsley, paprika, and basil all priced at just 80p.
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Larger items like a 1kg bag of Cook by Asda Scratch Cook Casserole Root Veg Mix can be purchased for £1.50 and is perfect for the freezer.
The expansive collection includes essential cooking items for Indian, Thai, Japanese, Middle Eastern, North African, Italian, and American dishes.
Ellie Beecham, Assistant Brand Manager at Asda, said: “At Asda, we believe that healthy, flavoursome cooking should be accessible to all, which is why we’ve developed our new range, Cook by Asda, and we hope it will inspire customers to scratch cook from home.”
She continued: “Whether you’re looking to add some excitement to weeknight family meals or cook a date-night dinner to impress, our new range can transform any dish, making home-cooking easy and delicious!”
Customers searching for inspiration for what to cook don’t even have to look beyond the range, with unique QR codes on larger packs in the range offering Good Living recipes.
From Gochujang Scrambled Eggs to Nooch Sirloin Steak, shoppers can find video guidance and recommendations on how to use the products, as well as step-by-step recipes, presented by a range of social media foodies, such as @Atlanta_Thompson and @Bobbys_ktchn.
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