Aldi: Expert discusses supermarket chain's 'trademarks'

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From tomorrow, May 13, Aldi customers will be given the opportunity to try British fish at value prices. The various species of fish are sourced from the southern English coast, not far from cities such as Plymouth.

Aldi is launching a new range of seasonal fish to support the British fishing industry.

The supermarket recognised that the industry needed help this year more than ever since it has struggled due to the closure of hospitality venues during the coronavirus pandemic.

Fish suppliers would normally sell their fish to restaurants across the UK and Europe, but business has not been thriving as much as usual over the past year.

The fish Aldi is selling in its stores from tomorrow includes a fish species that Britons can normally get at a restaurant, but has never been sold at a major UK supermarket before.

This species is called Turbot, a large, sandy-coloured flatfish that is usually available to order in a restaurant or to buy from a fish market.

Other types of fish that are readily consumed in Britain but have never before been sold in Aldi are Dover Sole, Lemon Sole, British Hake, and Cornish Sardines.

Smoked Sardines and Monkfish Medallions will also be available to buy.

The new fish products are part of Aldi’s Specialbuys range and will cost from £1.49 upwards.

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Aldi’s new fish range was sourced from hundreds of independent fishermen working off the southern coast of England who sell their catches at fish markets in locations like Plymouth, Brixham, and Newlyn.

The range will be made available thanks to Aldi’s partnership with Plymouth-based fish supplier Sound Seafood.

Alison Pessell, Auctioneer at Plymouth Fish Market, commented on the move and described it as a “real lifeline” for the fishing industry.

She said: “This is a fantastic boost for our fishing community as it represents a real lifeline for our crews.

“In more normal times, much of the native fish caught off the South West coastline is destined for restaurants across the UK and Europe, so the fact that they’ve been closed for much of the past year has been devastating.

“We’ve worked hard to find other buyers for our fish, with some suppliers delivering boxes of fish directly to customers’ homes.

The response has been fantastic, with consumers recognising the quality and variety of fish landed in our ports.

“Now Aldi has stepped in at a crucial time providing the opportunity to connect customers directly with British fish supplied from our coastal communities.”

Ms Pessell continued: “This is a substantial new market opportunity. Aldi has recognised the efforts made every day by our fishermen and women in the UK and is able to now share restaurant quality fish with Aldi customers to enjoy at home.”

Julie Ashfield, Managing Director of Buying at Aldi UK, added: “At Aldi, we’re committed to supporting British food producers.

“With so many challenges facing the British fishing industry, we spoke to our suppliers to see what we could do to help.

“We’re delighted to be able to purchase this seasonal fish stock that might otherwise go to waste, and it’s great for customers too who’ll be able to enjoy restaurant quality seasonal fish at Aldi prices.”

The Dover Sole will be the first fish species in the Specialbuy range to be launched tomorrow, May 13, while other catches will be hitting shelves next month and in July.

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